About the Company
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.
About the Role
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns.
Responsibilities
- Design, maintain, and supply content for the organization's website
- Formulate strategies to build lasting digital connection with customers
- Monitor company presence on social media
- Launch advertisements to increase brand awareness
- Email Marketing
- Build, segment, and manage email campaigns (Mailchimp/HubSpot or similar).
- Write engaging subject lines and copy to increase open and click rates.
- Track deliverability, A/B test campaigns, and optimize for conversions.
- SEO & Content
- Conduct keyword research and on-page SEO optimization.
- Support blog/article strategy for traffic growth.
- Monitor rankings and organic performance via Google Search Console & SEMrush/Ahrefs.
- Paid & Organic Growth Strategy
- Assist in planning and running paid campaigns (Meta Ads, Google Ads, TikTok Ads, LinkedIn).
- Develop and test organic growth strategies (TikTok trends, LinkedIn thought leadership, community engagement).
- Track ROI and adjust campaigns for efficiency.
- Analytics & Reporting
- Set up and monitor performance dashboards using Google Analytics, GA4, and social media insights.
- Report on KPIs: traffic, conversions, cost-per-lead, engagement, and ROI.
- Provide actionable insights to improve campaigns.
- Social Media & Platforms
- Support day-to-day content creation and posting on LinkedIn, TikTok, Meta, and YouTube.
- Stay ahead of social media trends and apply them creatively to campaigns.
- Engage with followers, influencers, and communities to strengthen brand presence.
Qualifications
- Bachelor's degree in Marketing or related field
- Excellent understanding of digital marketing concepts
- Experience with business to customer social media and content generation
- Strong creative and analytical skills
Required Skills
- 2-3 years’ experience in digital marketing or similar role.
- Strong knowledge of email marketing, SEO, and analytics tools.
- Experience with paid ads (Google, Meta, TikTok, LinkedIn).
- Creative thinker with solid copywriting and content skills.
- Comfortable using tools like Google Analytics, GA4, SEMrush, Meta Business Suite, Canva, and LinkedIn Campaign Manager.
- Data-driven with the ability to turn insights into actionable strategies.
- Strong communication, organization, and multitasking skills.
Preferred Skills
- Experience with digital marketing campaigns
- Content creation skills
Equal Opportunity Statement
We are committed to diversity and inclusivity in our hiring practices.
Requirements added by the job poster
• Commute to this job’s location
• Can start immediately
• Working in an onsite setting
